Vivienne West: Film Teaser Poster

Here, I have collated a selection of British Film teaser posters in order to analyse and explore the certain depictions these suggest.

Analysis of the 'Kidulthood'film poster in terms of

layout/mise en scene/colour/characters/costume/text/ font/setting

LAYOUT

The layout of the poster highlights the central characters as they are placed in the centre and are noticeable to the eye

TEXT

The text is bold font with the majority of letters sized in capitals, however the letter 'i' is lower case suggesting the films urban, edgy outlook (relevant as the film is based on the lives of London teenagers, therefore the producers understand their target audience)
The text is placed below the image of the characters and setting, the main title reads 'KiDULTHOOD' and is in the colour white which is unusual for this new wave of films where text is formed and coloured in dark colours
In smaller font before the main title, text reads 'Before adulthood comes...' which leads the audience/reader to remember the film title and lead them to go and view it
A main convention of a teaser film poster for this particular genre I have noticed is the labelling of sponsors and production. This normally appears at the bottom of a film poster and in this case reads underneath the film title. This text is also in white to relate with the other font.
A quote reads above the image and at the top of the film poster. It states the quote itself and the review of the quote in the number of stars the film achieved. Dissimilarly this is in larger, bolder font coloured in black to become eye catching and a point of focus.

CHARACTERS/THEIR PLACEMENT

Their are 7 characters shown in the teaser poster, 4 boys and 3 girls suggesting vaguely the increase in representation for men in this film, which could be interpretated as a code explaining how teenage boys/men are more present in the world of crime and gang culture.
The sexualisation of women and how they are objectified is fairly clear and can be identifyed immediately in this film poster. Two of the three women are purposefully staged and positioned close to two male characters to imply the characters are in a relationship. The men in the relationships are positioned above the women, suggesting how men have power over women in this film and how females are not independent.

MISE EN SCENE

The overall image sets out a very laid back, relaxed position as the 7 individuals stand/sit/crouch yet stare forward. Every characters focus is projected forward to almost scare and intimidate an audience or reader. This confidence in character displays the attitude and fearlessness of the teenagers and how nothing can scare them.
The appearance of the characters is similar in the sense that both teenage boys and girls are represented as chavs. The boys wear baggy, loose tracksuits usually with their hoodies up over their heads suggesting their heightened status or raises suscipions.
Teenage girls are dress in tight tops, short skirts hinting at the fact that women in 'Kidulthood' or generally these new wave of films are objectified and are seen as possessions to men.
The general colour pallet of this film poster is dark, dull, dreary, plain
The setting of the image seems to be a council estate wall, with a siloheutte backdrop of inner city London. This enhances and adds to the loaction of the film.