Film Posters - Older models/ styles Comparisons

I want to study the similarities and differences between British Film Posters in terms of production, layout, suitability, presenting of characters and budget (overall budget)

I will study and analyse the teaser posters of the following British releases:

• SNATCH (2000) UK RELEASE DATE 1 SEPTEMBER
• LOCK, STOCK AND TWO SMOKING BARRELS (1998) UK RELEASE DATE 28 AUGUST
• HARRY BROWN (2009) UK RELEASE DATE 11 NOVEMBER

And later draw similarities and differences from the creation and final designs of teaser posters to more recent British film advertisements i.e. new release SKET (2011)

SNATCH

Snatch is a 2000 crime film written and directed by British filmmaker Guy Ritchie, featuring an ensemble cast.
Set in the London criminal underworld, the film contains two intertwined plots:

1. one dealing with the search for a stolen diamond
2. the other with a boxing promoter named Turkish (Jason Statham) who finds himself under the thumb of a ruthless gangster known as Brick Top (Alan Ford)

The film features an assortment of characters, including gypsy Mickey O'Neil (Brad Pitt), professional thief and gambling addict Frankie "Four-Fingers" (Benicio del Toro), and bounty hunter Bullet-Tooth Tony (Vinnie Jones).
It is also distinguished by a kinetic direction and identifiable editing style, a circular plot featuring numerous ironic twists of chance with a fast pace.


The film shares themes, and ideas with Ritchie's first film, Lock, Stock and Two Smoking Barrels (later explored and studied). Also, Snatch is filmed in the same visual style and features many of the same actors, including Jones, Statham, and Ford.


Teaser Poster
The film teaser poster is a key tool in the promotion of any film and is designed to try and display the many ideas and motifs presented by the film.

• LAYOUT the characters in a staggered line up creates a three dimensional effect to the poster intriguing the reader/ audience
• TEXT the film title 'snatch' is in lower case letters in the colour white highlighting itself against the overall sepia tone of the poster
• ACTORS/ACTRESSES the names of some actors are stated at the top of the 'snatch' poster in black and in capital letters, this is in comparison to the rest of the written text present
• COLOUR a sepia tone and colour editing is used to create an urban, edgy, contemporary visual

Budget

• $10,000,000

LOCK, STOCK AND TWO SMOKING BARRELS

Lock, Stock and Two Smoking Barrels is a 1998 British crime film directed and written by Guy Ritchie.

• The story is a heist film involving a self-confident young card sharp who loses £500,000 to a powerful crime lord. In order to pay off his debts, he and his friends decide to rob a small-time gang who happen to be operating out of the flat next door

Teaser Poster
The film teaser poster is a key tool in the promotion of any film and is designed to try and display the many ideas and motifs presented by the film.

• LAYOUT the characters similarly to 'snatch' are in a staggered 'V' formation which again creates a three dimensional effect to the poster intriguing the reader/ audience
• TEXT the film title 'lock, stock and two smoking barrels' is in lower case letters and are varied in size, for example; the 'lock, stock' are larger and taller than the rest of the title. Colours are split, between the first and second part of the title varying from yellow to black
• ACTORS/ACTRESSES the names of some actors are stated at the top of the poster in yellow relating to the colour theme of yellow/black 
• COLOUR the theme of black/white/yellow runs through. The use of black and white creates a vintage, visually monochromatic look and the use of yellow acts as a flash of colour

Budget

• $ 1.35 million

HARRY BROWN

Harry Brown is a 2009 British action drama film directed by Daniel Barber and starring Michael Caine, Emily Mortimer, Jack O'Connell, and Liam Cunningham.

• The story follows Harry Brown, a widowed Royal Marines veteran, who had served in Northern Ireland, living on an Elephant and Castle housing estate that is rapidly descending into youth crime. Harry fights fire with fire after a friend is murdered and he suspects the gang on the estate are respnosible.

Teaser Poster
The film teaser poster is a key tool in the promotion of any film and is designed to try and display the many ideas and motifs presented by the film.

• LAYOUT dissimilarly this promotional film poster shows just simpy Michael Caine alone head on to the right of the poster
• TEXT 'Harry Brown' the film title is in white, as well as surrounding text including the statement of actors names. The only variation is the height, width and size of the text makingsoe text larger or smaller considering the importance and what needs to be highlighted 
• COLOUR the theme is black and while making a monochromatic feel, accompanied with blue and red uniting the traditional, nationalistic colours of the UK and also blue and red could be manipulated to be seen as parallels relating to parallels present in the films plot

Budget

• $ 7.3 million